|
Find the low hanging fruit, but focus on a healthy orchard
There isn't a single best monetization strategy for any
digital media company. Every company has its own recipe for optimal
monetization.
Audience
Understand your audience and sub-audiences and design services that meet their
needs.
Engagement
Drive participation and engagement. Create new ways to interact with your
audience and to get them excited about your service.
Monetization
Don't be afraid to sell. As the old saying goes, you need to "ask for the
order." Learn how to reach your audience in new ways, charge them for more
services and find new sponsorship opportunities.
Enhancement
Your monetization strategy should be an enhancement to your brand and services,
not diminish them.
|
|
Featured Commentary & Analysis |
| |
Vator Box
with Paul Martino, Aggregate Knowledge
This
episode just goes to show there's no "one"
way to pitch your idea, shortly after this
was shot Buzzd raised several million in a
Series A! |
|
| |
|
|
|
