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Moving beyond display advertising models
New models for digital media
companies
STRATEGYfx is working with digital media companies to develop new ways to reach
and engage their audiences. Display advertising is only part of the
potential revenue mix for most digital media publishers.
Next generation strategies
for marketers
Advertisers want to reach their target consumers in new and creative ways.
Digital media publishers offer advertisers and marketers highly effective
means of reaching their target demographics. Further, digital media
publishers can employ new strategies to monetize their audiences directly.
Engagement-based marketing
The pageview-based revenue model is evolving towards the engagement-based model.
Understanding the people in your community is the key to developing services which
engage, and in the end, monetize them. Developing new engagement
models is at the core of STRATEGYfx's approach to monetization.
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